jke marketing and communications

"We appreciate that great sense of humor and upbeat attitude that makes every project, whether paid or volunteer, an adventure. A born collaborator, Jenny enjoys building relationships and working with people with diverse talents and points of view. She also firmly believes in lifelong learning and knows how to make it fun, whether sharing the latest marketing trends, helping you to improve your writing, or simply interacting with staff."
Bonita Hoke, Executive Director League of Women Voters of PA


Women of Influence

PA's Best 50 Womern in Business

green plus certified




jke - Staying on Top

We all know that it’s difficult to stay on top of our game.  However, it’s always important to use the correct word and correct spelling in our business writing. Although some of these are elementary in nature, you would be surprised how often I see them used incorrectly. Here are some more pointers to help you out.

SOURCE: A Writer’s Reference by Diana Hacker

Accept, Except:
Accept is a verb meaning to receive. Except is usually a preposition meaning excluding. I will accept all the packages except that one. Except is also a verb meaning to exclude. Please except that item from the list.

Affect, Effect:
Affect is usually a verb meaning to influence.  Effect is usually a noun meaning result. The drug did not affect the disease, and it had several adverse side effects. Effect can also be a verb meaning to bring about. Only the president can effect such a dramatic change.

Allusion, Illusion:
An allusion is an indirect reference. An illusion is a misconception or false impression. Did you catch my allusion to Shakespeare? Mirrors give the room an illusion of depth.

Capital, Capitol:
Capital refers to a city, capitol to a building where lawmakers meet. Capital also refers to wealth or resources. The capitol has undergone extensive renovations. The residents of the state capital protested the development plans.

Climactic, Climatic:
Climactic is derived from climax, the point of greatest intensity in a series or progression of events. Climatic is derived from climate; it refers to meteorological conditions. The climactic period in the dinosaurs' reign was reached just before severe climatic conditions brought on the ice age.

Elicit, Illicit:
Elicit is a verb meaning to bring out or to evoke. Illicit is an adjective meaning unlawful. The reporter was unable to elicit information from the police about illicit drug traffic.

Emigrate from, Immigrate to:
Emigrate means to leave one country or region to settle in another. In 1900, my grandfather emigrated from Russia. Immigrate means to enter another country and reside there. Many Mexicans immigrate to the U.S. to find work.

Emigrate begins with the letter E, as does Exit. When you emigrate, you exit a country.
Immigrate begins with the letter I, as does In. When you immigrate, you go into a country

Principle, Principal:
Principal is a noun meaning the head of a school or an organization or a sum of money. Principle is a noun meaning a basic truth or law. The principal taught us many important life principles.

To recognize the spelling of principal first think of yourself as a greedy opportunist. You definitely would want to be a pal of anyone who is in a position of power or anything to do with money. This principal has pal in it.

Than, Then:
Than is a conjunction used in comparisons; then is an adverb denoting time. That pizza is more than I can eat. Tom laughed, and then we recognized him.

Than is used to compare; both words have the letter a in them.
Then tells when; both are spelled the same, except for the first letter.

There, Their, They're:
There is an adverb specifying place; it is also an expletive. Adverb:   Sylvia is lying there unconscious. Expletive: There are two plums left. Their is a possessive pronoun. They're is a contraction of they are. Fred and Jane finally washed their car. They're later than usual today.

If you are using there to tell the reader where, both words have h-e-r-e. Here is also a place.

If you are using their as a possessive pronoun, you are telling the reader what
"they own. Their has h-e-i-r, which also means heir, as in someone who inherits something. Both words have to do with ownership.

They're is a contraction of they are. Sound out they are in the sentence and see if it works. If it does not, it must be one of the previous versions.

To, Too, Two:
To is a preposition; too is an adverb; two is a number.  Too many of your shots slice to the left, but the last two were right on the mark.

If you are trying to spell out the number, it is always t-w-o.   Two has a w which is the first letter in word. The opposite of word is number.

Too is usually used as also when adding or including some additional information. Whenever you want to include something else, think of it as adding; therefore you also need to add an extra  o.

Your, You're:
Your is a possessive pronoun; you're is a contraction of you are. You're going to catch a cold if you don't wear your coat.

Sound out you are in the sentence. If it works in the sentence it can be written as
you're. If it sounds awkward, it is probably supposed to be your.

EXAMPLE: You're shoes are muddy. "You are shoes are muddy" does not work, so
it should be written as: Your shoes are muddy.

Words that don't sound alike but confuse us anyway:

Lie, Lay:
Lie is an intransitive verb meaning to recline or rest on a surface. Its principal parts are lie, lay, lain. Lay is a transitive verb meaning to put or place. Its principal parts are lay, laid.

Hint: Chickens lay eggs. I lie down when I am tired.

Set, Sit:
Set is a transitive verb meaning to put or to place. Its principal parts are set, set, set. Sit is an intransitive verb meaning to be seated. Its principal parts are sit, sat, sat. She set the dough in a warm corner of the kitchen. The cat sat in the warmest part of the room.

Who, Which, That:
Do not use which to refer to persons. Use who instead. That, though generally used to refer to things, may be used to refer to a group or class of people. I just saw a boy who was wearing a yellow banana costume. I have to go to math next, which is my hardest class. Where is the book that I was reading?

Green Web Hosting

© jke marketing and communications
1845 Brubaker Run Rd. Lancaster, PA 17603
(717) 295-1685 FAX (717) 295-3101
Web Design by RLSdesigns

Jenny engle news Meet Jenny engle - jke marketing and communications contact Jenny engle Jenny engle blog Jenny engle - staying on top Jenny engle - consulting and Speaking jke marketing and communications