Recommendations for thriving in the new order:

These are my thoughts exactly, but Michael Katz from Blue Penguin, said them so well, I’m posting them and giving him all the credit! Find your real voice. For my money, companies (of all sizes) are too focused on branding and not focused enough on “revealing.” Crafting a perfect tagline or benefit statement is less and less important in a world where human connection is what people hunger for. Take…

Cut to the Quick — And the Dead!

In this economy, many companies are prone to cut, cut, cut . . .. everything that’s not nailed down. As budget planning rolls around, many business persons will continue to be totally budget driven, working from fear and not good business sense. While this may seem understandable, overlooking why you’re in business, whether you’re small, medium, super-sized, or for- or non-profit, is not. You cannot afford to lose sight of…

Pick Up Lines That Work!

Pick Up Lines That Work! Whoa, made you look! Bet you thought you might really learn something good, huh? One of the key elements to writing emails that get read is capturing the readers’ attentions.  Guys will open an email with this subject line because . . .  well . .  because they’re guys.  Women will open this email because they want to know just what those lines are and…