Archive for the ‘jke Marketing & Communications’ Category

Employees Need Tune Ups , Too!

Wednesday, June 19th, 2013

Before you take your new car off the lot, you make sure it’s covered by insurance, right? Then you park it carefully (at least for a while), avoiding areas where it could be easily damaged or stolen. You’ve made a significant investment and you want to protect it.

Your employees should be considered in the same vein. Hiring employees, especially in today’s market, can take inordinate amounts of time and effort. You invest a ton of time to hire a good fit. It only makes sense to take the extra steps to ensure the fit is mutually beneficial. You shouldn’t throw new hires into an unknown environment without the proper support and “protection.”

Taking the time to carefully and positively train and mentor your employees not only produces immediate ROI, but also builds loyalty. Plus, there’s no better way to emphasize and reinforce your organization’s mission, vision, values, priorities, and culture.

It’s important to remember, however, that training is not a once and done phenomenon. You wouldn’t wash and wax your car a single time and forget it, would you? Or take it in for one tune up? To ensure it performs well, you make sure it receives regular checkups and maintenance. Your employees are just like that car. They are an expensive investment and deserve ongoing care.

25 Reasons from 25 People Who are Voting Obama:

Tuesday, November 6th, 2012

1. “The Affordable Care Act is saving my daughter’s life.”
Stacey, Arizona

2. “Obama is for the vets. He helped us wind down in Iraq, he’s improved mental health policy with VA benefits.”
Joel, Minnesota

3. “Obama stuck his neck out for us, the auto industry. He wasn’t going to let it just die, and I’m driving in this morning because of that, because of him.”
Brian, Ohio

4. “Osama bin Laden is dead, and General Motors is alive.”
Joe Biden, Delaware

5. “Supreme Court Supreme Court Supreme Court.”
Andrew, California

6. “Arithmetic.”
Bill Clinton, New York

7. “He cares for the 100 percent.”
Shana, Texas

8. “When Obama came into office, he successfully renewed our country’s place in the community of nations, making cooperation in tackling the world’s challenges possible.”
Willis, North Carolina

9. “The actions he has taken with respect to protecting us from terrorism have been very, very solid.”
Colin Powell, Virginia

10. “I was really very grateful to him for standing up for those kids who are having a really rough time out there because of their orientation.”
Jane Lynch, California

11. “For me, President Obama is our best choice because he has a vision of the United States as a place where we are all in this together.”
Bruce Springsteen, New Jersey

12. “He has a real plan for rescuing the economy that passes the ‘math’ test.”
Teresa, Virginia

13. “Having someone in office who understands how powerful our voice can be is very important.”
Jay Z, New York

14. “I am voting for Barack Obama and Joe Biden because I can trust them to care for the middle class and restore the American dream.”
Steven, Florida

15. “The first measure he signed into law after becoming president was the Lilly Ledbetter Fair Pay Act — so a female high school counselor or physical education teacher can fight for equal pay for equal work.”
Connie Britton, California

16. “I believe in the America he wants for my grandchildren.”
Nancy, Michigan

17. “We need four more years of repair, of helping the middle class achieve a sustainable economy.”
James Taylor, North Carolina

18. “I’ve watched him fight for our country, stand by the middle class, the working class, the military, the education of our children, universal health care, women, the environment, and matters of national and domestic security.”
Susan, Virginia

19. “The gifted 12-year-old I taught, whose parents were deported and left her here with her grandmother, will be allowed to stay and finish her education. She’s been in the U.S. since age one.”
Jamie, North Carolina

20. “I want our president to place scientific evidence and risk management above electoral politics.”
Michael Bloomberg, New York

21. “I have four children who are under 26 and able to stay on my health care plan. That’s been huge.”
Amy, Pennsylvania

22. “He’s fighting to defend and better Social Security and Medicare — because millions of Latino seniors rely on them.”
Cristina Saralegui, Florida

23. “Thanks to the President’s efforts to keep student loan rates low, I can expect to save nearly $1000 as I work to repay my student loans. And I don’t have too many of those, thanks to the Federal Pell Grant program.”
Sam, Minnesota

24. “It’s been wonderful to have President Obama as a champion for access to health care for all women in this country.”
Cecile Richards, New York

25. “Re-electing Barack Obama would lead to a stronger economic recovery than would be the case were Mitt Romney to win on November 6th.”
Jared Bernstein, Washington, D.C.

The Power’s In The Proofing!

Friday, August 24th, 2012

Today it happened again! I received three separate business emails with glaring typos, omitted words and grammatical errors.

I’m fairly laid back, but when I see obvious mistakes like these, I get upset. If this is what a company’s external emails look like, what’s happening internally? Does anybody care?
For your professional credibility – at any age and any position level – use the spell and grammar check features and proofread items before you hit send. If it’s an especially important piece of correspondence, have someone else proof it as well. Another point – active voice conveys your points in a much more effective way.

Remember, the power’s in the proofing!

Ideas Are Not Enough

Monday, August 13th, 2012

I love ideas, especially good, exciting, creative ideas! I enjoy being around people who have great ideas and are creative. In fact, I like to think I am a creative, exciting idea person. For a long time, I was happy basking in the glow of other people’s praise. But, then I woke up and realized that ideas only get you so far. You have to have a plan . . . and all the somewhat ordinary, mundane but absolutely necessary stuff (like budgets, goals, timelines, etc.) that goes with it.

Yes, you must write down your plan and look at it regularly (at least weekly). Stay focused and try not to allow things that you’d prefer to do distract you from making those ideas reality. By all means, stay away from busy work that adds nothing to your goals and does not move you closer to making your ideas happen.

Don’t let your ideas die or lie dormant. Plan to make them become reality!